Estudio comparativo de softwares de CRM para el análisis de datos de fidelización en hoteles de Panamá.
Del 25 al 27 de Noviembre de 2020
Autor/es
Mercedes Villavicencio
Universidad Internacional de Ciencia y Tecnología.
Enereida Muñoz
Universidad Internacional de Ciencia y Tecnología.
Con tu certificado contribuyes con la sostenibilidad de nuestra red y con el programa de acceso abierto a la información. En RISEI certificas tus aprendizajes y garantizas que el saber académico trascienda fronteras. Recuerda retroalimentar las ponencias que visitas o dejar tus comentarios, también tienes habilitadas las opciones para compartir en tus redes sociales las conferencias, simposios y ponencias de tu interés. Es importante que invites a tus redes para que sean parte de este macro evento.
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Excelente trabajo estimadas colegas, muy atinado para un país caracterizado por el sector servicios, enhorabuena por la investigación.
Gracias colega por su comentario.
En efecto, Panamá ofrece una rica oferta turística.
Esperamos nos brinde el honor de recibirla en nuestro bello país.
Excelente y muy interesante trabajo profesoras: Villavicencio y Muñoz Felicitaciones.
¿Cómo creen que afecte la pandemia por Covid-19 los resultados obtenidos?
Estimado colega.
Gracias por su comentario.
La pandemia afectó el sector del turismo a nivel global. En cuanto a cómo afectó en términos positivos, le puedo comentar que ahora miramos también a lo interno de los atractivos turísticos de cada país. Esto no reemplaza la gran necesidad de tener turistas del extranjero, ya que de eso se trata gran parte del turismo. De compartir como hermanos, de disfrutar de cada destino y en especial de llegar a cada uno de los actores de la cadena de valor.
Le comparto un extracto de la página de la Organización Mundial del Turismo, OMT, en cuanto al Día Mundial del Turismo 2020: «En la edición de 2020 del Día Mundial del Turismo se celebrará la capacidad excepcional del turismo para crear oportunidades fuera de las grandes ciudades y preservar en todo el mundo el patrimonio cultural y natural.
Celebrado el 27 de septiembre bajo el lema de “Turismo y desarrollo rural”, la celebración internacional de este año llega en un momento crítico, cuando los países de todo el mundo miran al turismo para impulsar la recuperación, y lo hacen también las comunidades rurales, donde el sector es un empleador importante y un pilar económico».
Fuente: https://www.unwto.org/es/news/dia-mundial-del-turismo-2020-la-comunidad-global-se-une-para-celebrar-el-turismo-y-el-desarrollo-rural#:~:text=Celebrado%20el%2027%20de%20septiembre,un%20empleador%20importante%20y%20un
Excelente resumen de software de CRM ¿Cuál es recomendable para hoteles pequeños, tipo hostal, que usualmente son empresas familiares?
Estimada Dra. Aura. Gracias por su interesante pregunta.
Hubspot: además de llevar un seguimiento de los clientes en base de datos, tiene en su versión gratuita opciones para marketing, monitorear campañas, medir la inversión publicitaria y sus resultados. Puede crear hasta 10 landing pages. Puede enviar presupuestos a clientes y control de los contactos hechos e histórico de las comunicaciones.
Le deseamos éxitos !
Dra. Mercedes Villavicencio y Mgtr. Enereida Muñoz